“MORE BAGGERS ON TRACK” — LORD’S PERFORMANCE RACING LINE

LORD’S Performance has introduced LORD’S RACING LINE — a component range engineered for H-D racing bagger motorcycles — and announced special terms for BRL Europe teams and their workshops. We spoke with founder and LORD’S Racing Team leader Dainius Suckelis about the goal behind the project because — by using his own words — “it’s not about sales, but strengthening the grid.”

Q&A

So, Dainius, what is the main idea behind the recently launched LORD’S RACING LINE?

We want to see more competitive baggers on the starting grid. When many strong riders are on track, the race gains a different pulse — it becomes more interesting for riders, the audience, and sponsors. That’s why we’re lowering the entry barrier: special prices for teams and workshops building H-D racing baggers. The message is simple — opportunities first; commerce second.

 

How does RACING LINE differ from your usual parts?

This is not “just another” carbon kit. RACING LINE was born from real BRL Europe experience: hundreds of hours in the workshop, testing on track, and yes — mistakes that later turned into the right solutions. We aimed for the right weight–stiffness balance, reliability, and clear installation without improvisation. At first glance they resemble our LORD’S BEE #88 bodywork, but beneath the surface it’s a new generation optimized for racing.

 

Where will we see these parts on track for the first time?

We’re currently building the H-D racing bagger #8. The plan is concrete: it should appear at this year’s final BRL Europe round at Jerez. The bike will already run LORD’S RACING LINE components. You might not notice the differences immediately, but believe me — we’ve worked all season to deliver pure racing pace without sacrificing the required strength.

 

Who is eligible for the special terms?

BRL Europe teams and workshops that are already building — or preparing to build — H-D racing baggers for the upcoming season. We review each case individually, from configuration to timelines.

 

How do teams get an offer in practice?

Simple: visit our pre-order page, share your project details, and we’ll come back with a tailored team offer based on your configuration and plan.
Pre-order: lordsperformance.com/en/lords-racing-line-pre-order-for-brl/

 

Is this more about sales or about strengthening the community?

Frankly — community strengthening. What matters most is that the BRL Europe grid gets stronger and stronger. Sales are the second step; the first is enabling more teams to prepare an H-D racing bagger and get on the grid.

 

What’s your message to workshops right now?

Let’s talk quickly and concretely. Specifications, timelines, configurations — we align everything without bureaucracy. We’re partners here, not just suppliers.

 

What should we expect next season?

We’ll keep racing with LORD’S Racing Team, expand the RACING LINE range, and work to get more competitive motorcycles on track. The tougher the competition, the faster the whole discipline moves.

Contact & Links

• Pre-order / inquiries: lordsperformance.com/en/hd-performance-racing-parts/
• Email: support@lordsperformance.com
• About: LORD’S Performance

If you’re a BRL Europe team or a workshop planning to build an H-D racing bagger, write to us. We’ll align the solution and offer team pricing so we can see you on the starting grid as soon as possible. That’s what we live for — more baggers on track, more fighting for every second.